Case #3: Help Cycling Apparel Shop Build Brand

qiandao

Brand Story

P_m-X.com is a reputable cycling apparel retailer established in 2005.To date, the brand has shipped over one million pieces of cycling jerseys, shorts, jackets and bibs to professional champions, cycling teams, clubs and individual riders worldwide.
Operating as a Shopify store, it also offers bespoke custom cycling wear tailored for a full range of scenarios: long-distance riding, hill climbing, gravel cycling, daily commuting, indoor training, mountain biking and triathlon.


qiandao

The Challenge

The problems are those, how to be more professional in cycling clothing, and get customizing ability to build their own brand without spending too much money. The 2 problems had been the main troubles for P_m-X.com before they found us. They tried to communicate with some local and overseas cycling garment suppliers, either their price is so high or they are lacking local bike apparel knowledge.

qiandao

The Solution

Been recommended by our old customers, P_m-X.com contacted us and decided to choose Qiandao as one of their bike garment suppliers. We showcased the P_m-X.com our classic cycling clothing and shared the site with the latest trend on his markets’ needs for bike clothes. They were knowing a little about cycling clothes, so we helped them a lot to expand their knowledge and develop more products or kits for cycling.

  • The First Step

    To update P_m-X.com’s product line, we redesigned all the cycling garments for them, from top to bottom, with new fabric, zipper, pocket design, and collar. We also developed new cycling hoodies, bike jackets, normal outerwear, promotional products(custom face masks) which their country’s cyclists or teams will like 100%. Furthermore, for building their brand, our private label manufacturer designs the exclusive logo & tag & package for this store.

  • The Second Step

    To improve their cycling clothes quality, we worked with factories and suppliers which had been offered bike apparel for at least 10 years. That’s our long-term relationship partners, so their price for us is not expensive. With their help, we produced high-performance cycling shorts, jerseys, vests, jackets, bib shorts, and other promotional products, such as masks and caps. More importantly, with their experience and efficiency, the whole turnaround time is just 14 days for a super larger order.

  • The Last Step

    Qiandao has ever shipped them 1 small order and 1 large order, before shipping, we inspected every customized cycling garment to avoid any mistake or defect quality. Their small order was for a professional team who must wear exclusive cycling clothing to join a competition in a week. Luckily, we met their deadline and delivered the clothes in time. So soon, P_m-X.com placed a large order from us to make the new bike apparel for Long Distance, Climbing, Indoor Training, Mountain Biking, Triathlon activities with better fabric, dye sublimated method and a reasonable price.

The Outcome

By selling our newly redesigned bike jerseys, cycling jackets, and the normal outerwear beloved by cyclists, P_m-X.com earns $300,000 within the first month, then double in the next, triple in the third month.

We expanded their cycling clothing product line as well, now they can not only sell bike apparel but also offer accessories, such as caps, arm warmers, leg warmers, socks, gloves, pads, and headwears.

Also, a Cycling clothes brand like P_m-X.com needs help to develop and to implement new product designs constantly. With Qiandao’s help, P_m-X.com was able to develop its own product by relying on our technical expertise. The suppliers’ partner with us already considered mass-production aspects when they were making the prototypes so that the whole process was more efficient, allowing them to save time and money.

Final Review

Review from Harrison, Owner of Velowave Cycling Store in the UK:

We have truly enjoyed working with Qiandao throughout the whole process. Their sales, design, and service teams have been very professional and supportive, making our cooperation smooth and efficient.

The quality of their cycling apparel is excellent. From the fit and shape to the function and comfort, Qiandao’s products are among the best we have experienced. With their strong customization support, we are able to offer clothing that meets our customers’ needs, and the feedback from our customers has been very positive.

Qiandao’s cycling clothing line, especially their bib shorts and jerseys, is outstanding. Their affordable yet high-quality promotional products have also helped increase sales in our store. We really appreciate their support and highly recommend working with them.